Marketing Automation for Event Managers

Promote your event to your target audience using built-in SEO tools, advanced audience segmentation and automated email marketing. Keep attendees and prospects coming back for more with personalized product or event recommendations, abandoned shopping cart reminders and social promotion.

Trusted by more than 200,000+ Events Annually

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Grow Your Event with Email Marketing Automation

We believe promoting your event should be easy. That’s why we’ve designed our registration platform to include a comprehensive email marketing automation tool to help you spread the word. By integrating email marketing with registration, you can segment your list in a snap, market to past attendees, offer personalized product recommendations based on demographics or purchase behavior and even get visitors to come back to your registration website with abandoned shopping cart email notifications.

Event Marketing Automation Feature Highlights

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Automated email communications

Deliver personalized, beautifully designed emails directly to your target audience. Whether you’re communicating with staff, exhibitors and registered attendees or marketing to past attendees, web visitors and prospects; the Event Tech Group’s built-in email marketing tool will help you reach your attendance goals.

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Personalized emails

Increase engagement and conversions by delivering personalized marketing messages to your attendees. Use registration data and demographics such as title, location and past-purchase behavior to tailor your messages and receive a greater response.

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Marketing reporting

Track your success and growth with marketing campaign reports, email click-through-rates, conversions and more in the Reporting Dashboard. Plus, uncover trends with comparison analysis year over year and conversions by audience segment.

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Marketing Automation Features

Email marketing

Email design editor

Automated email marketing

Abandoned shopping cart email notifications

Mobile responsive

SEO tools

Reporting dashboard

Comparison & trend reporting

Detailed marketing campaign reports

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Discover the Full Event Tech Suite

See how the Event Tech Suite provides all the solutions you need for end-to-end event management. Explore integrations between modules in the suite as well as popular AMS and CRM platforms.

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200,000 +

Serving more than 200,000 events each year including some of the top association and corporate events in the world.

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Organizations We Serve

The Event Tech Group is proud to provide event technology software services for corporations and associations across the globe.

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“The all-in-one system enabled the organization to do everything that related to marketing, sales and finance - and this has become the biggest contributor to our success to date.”

Challenger Sports was looking for a registration and marketing solution that would enable them to measure and monitor their business processes more effectively. They wanted to enhance their website so that they could provide shoppers with a better and more engaging experience navigating the online store.

Ultimately, our online registration and marketing solution was selected by Challenger Sports because of its ability to organize customers and customer data in a central database, make sign-up and messaging easy, and work with real, hard metrics to benchmark results. By automating and streamlining their sales, marketing, and finance, executing marketing campaigns became easy.

Peter Arch

CEO, Challenger Sports

"The Event Tech Group has been instrumental in taking our event to the next level."

Before engaging with the Event Tech Group to implement the exhibition management platform, Go Expo, for our large science and engineering festival, we relied on an outdated custom-built system that made us look very unprofessional and cost our team a lot of time and effort in manual entry. This platform not only streamlined our internal processes, but now gives our 600+ exhibitors and sponsors the VIP experience with easy registration and the added benefits of enhanced profile listings and other opportunities for branding. The interactive floor map and scheduling features have also elevated the experience for our 350K attendees. It has been a win-win all around for our team and our customers!"

Lauren Gicas, Senior Director

USA Science & Engineering Fesitval

"The all-in-one system enabled the organization to do everything that related to marketing, sales and finance - and this has become the biggest contributor to our success to date.”

Challenger Sports was looking for a registration and marketing solution that would enable them to measure and monitor their business processes more effectively. They wanted to enhance their website so that they could provide shoppers with a better and more engaging experience navigating the online store.

Ultimately, our online registration and marketing solution was selected by Challenger Sports because of its ability to organize customers and customer data in a central database, make sign-up and messaging easy, and work with real, hard metrics to benchmark results. By automating and streamlining their sales, marketing, and finance, executing marketing campaigns became easy.

Peter Arch

CEO, Challenger Sports

Contact us to streamline your next event.

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2020 Event Technology Trends eBook

Discover the hottest trends in event technology and stay ahead of the competition with the 2020 Event Technology Trends Guide. This extensive free eBook will provide the latest event technologies and how to implement them, fresh ideas for getting attendees to interact and exchange information using tech, innovative applications of AI and AR/VR technologies and more. Don't miss out on the latest trends and download your free copy of the 2020 Event Tech Trends Guide today.

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