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Marketing Automation for Event Managers

Promote your event to your target audience using built-in SEO tools, advanced audience segmentation and automated email marketing. Keep attendees and prospects coming back for more with personalized product or event recommendations, abandoned shopping cart reminders and social promotion.

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Let's Talk Event Tech

Online Event Registration Software

Easily promote, manage and sell event registrations with the Event Tech Group’s robust and highly configurable platform, Configio. Impress your attendees with a custom-branded website and personalized online registration experiences designed to increase conversions and average purchase value.

Grow Your Event with Email Marketing Automation

We believe promoting your event should be easy. That’s why we’ve designed our registration platform to include a comprehensive email marketing automation tool to help you spread the word. By integrating email marketing with registration, you can segment your list in a snap, market to past attendees, offer personalized product recommendations based on demographics or purchase behavior and even get visitors to come back to your registration website with abandoned shopping cart email notifications.

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Automated email communications

Deliver personalized, beautifully designed emails directly to your target audience. Whether you’re communicating with staff, exhibitors and registered attendees or marketing to past attendees, web visitors and prospects; the Event Tech Group’s built-in email marketing tool will help you reach your attendance goals.

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Personalized emails

Increase engagement and conversions by delivering personalized marketing messages to your attendees. Use registration data and demographics such as title, location and past-purchase behavior to tailor your messages and receive a greater response.

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Marketing reporting

Track your success and growth with marketing campaign reports, email click-through-rates, conversions and more in the Reporting Dashboard. Plus, uncover trends with comparison analysis year over year and conversions by audience segment.

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Create Your Own Custom Emails

Build your own custom emails using the email design editor. Create robust marketing campaigns with SEO tools to reach your target audience.

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Marketing Automation Features

Email design editor

Automated email marketing

Abandoned shopping cart email notifications

SEO tools

Reporting dashboard

Comparison and trend reporting

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The 4 Key Elements for Hosting a Hybrid Event

Virtual events have become the new normal as organizations have had to pivot away from in-person meetings. As planners look ahead to 2021 and beyond, hybrid events are gaining in popularity as a way to host both in-person and virtual experiences. To help you plan your next hybrid event, we have outlined the 4 key elements you will need to host a successful hybrid event in this guide.