Passive Attendee Tracking

Get more insight about your attendees and your event with passive attendee tracking. RFID, NFC, Beacon, and BLE technologies allow you to track and monitor attendee behavior throughout your event. This data can be translated to reports including heatmaps, traffic volume, and more.


RFID tracking uses a small chip, sticker, or card to monitor each attendee’s movement while at your event. Our client, Comic Con uses this technology for their annual event.



Beacon technology uses a small device clipped to the badge or lanyard and tracks the attendee’s location throughout your event.

Photo: Example of a Beacon/Heatmap

Want to learn more about passive attendee tracking and how it can benefit your next event? Contact us at

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