Badges may seem like a small detail of your event, but they are a major component to the overall attendee experience.
A well-designed badge provides the most pertinent information to attendees while letting them easily make meaningful connections with one another. Here are 6 tips to help you design interesting and effective badges for your event:
- Clean and Simple - The space on the badge is limited and should include only the most important information. The name of the registrant and only a few other details, like their company name, should be included on the front of the badge. Avoid overcrowding the badge with information, too many colors, or pictures to keep it looking neat.
- Don’t be shy, show off a little! - This is your event, so don’t be shy! Add the name of your event and logo to the front of the badge so it can be easily identified by the attendee and by event staff. Use your event badges to promote your event’s theme with a unique design that could become a keepsake for attendees.
- Purpose – The information you decide to include on the badge should align with its overall purpose. For example, if the goal of the badge is to create easy networking opportunities for attendees, you might color code the badges to guide networking groups or include the attendee’s social media handles. The details you decide to showcase should help achieve the purpose of your event badges.
- Increase Revenue – Use your event badges as a sponsorship opportunity to create extra revenue. Offer space on the badge to your sponsors so they can include their logo and receive increased visibility throughout the event. You can also segment your attendee lists by interests or demographics to allow multiple sponsor opportunities on the badge. Based on the interests or demographics, a specific sponsor will print on the badge.
- Customize and Personalize – Create a more personalized experience for attendees with your event badges. Customize badges based on attendee type so that attendees, speakers, exhibitors, etc. each have a unique design. You can personalize the badges even more by including things like VIP recognition or a special logo for first-time attendees. These little touches will add a personalized element to the badge that helps add to the overall attendee experience.
- Keep attendees informed – Your event badges can also be used as an opportunity to provide useful information to attendees. Consider printing a schedule of events or venue map on the back of the badge to help people stay on schedule and find their way around. You can also include the Wi-Fi name and password on the badge, making it is easy to find for all attendees.
Overall, badges may be small in size, but they are incredibly important to your event and attendees. We hope these tips help you design effective and creative badges that will stand out in a crowd and wow your attendees.
About the Author
Katie has a passion for marketing and writing. She enjoys learning about all aspects of events and sharing this knowledge through the Expo Logic Blog.