In an effort to mitigate risk and accommodate attendees, many organizations are planning for hybrid events in 2021. While we know that a hybrid event includes both a virtual and in-person component, one of the biggest challenges planners are facing is how to facilitate networking between all types of attendees.
What is a hybrid event?
Before we can address this challenge, we first must understand what a hybrid event really is. A hybrid event is more than just the virtual and in-person components. A successful hybrid event hinges on combining the in-person and virtual components together to create a single event with shared experiences.
Facilitate Hybrid Networking
These shared experiences are the hallmark of networking in a hybrid world and create valuable opportunities for all types of attendees to connect. Some interesting ways to facilitate hybrid networking and create shared experiences include:
- Discussion forums
- Live chat
- Appointment scheduling
- Mobile app
- Networking events
Remember Hybrid Attendee Goals
When planning your hybrid event, keep in mind that one of the attendee’s main goals is networking with others and making meaningful connections through your event. Consider different ways you can utilize technology to bridge the gap between virtual and in-person attendees and creating networking opportunities and shared experiences.
Are you interested in learning more about hybrid networking? Watch this webinar to dive deeper into this topic, Networking in a Hybrid World, and to see features of the Pathable platform designed for networking.
For more virtual and hybrid event tips, contact us at firstname.lastname@example.org.
About the Author
Katie has a passion for marketing and specializes in creating event-specific messaging, audience acquisition, and communications plans. She has a detailed understanding of online and offline tactics to develop the right strategic mix to meet program goals.