Events of the Future: Using Facial Recognition Technology

Facial Recognition blog graphic.jpg

You can’t get through the day anymore without interacting with some form of technology. From phones to computers and even glasses that let you check your email, technology is ever changing and advancing to make our lives easier.

So, what is the next thing to gain popularity and permeate our everyday lives?

Facial recognition technology.

It is safe to assume that you, personally, have already used facial recognition technology and didn’t even know it. Social media platforms have been using this technology for some time. Facebook uses facial recognition for photo tag suggestions and SnapChat has been using this technology for facial filters.

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Photo Credit: NPR - Robin Lubbock/WBUR

But it’s not just social media that is taking advantage of this new technology, airports are beginning to test the use of facial recognition to board passengers. Passengers have their picture taken and in just a few seconds the technology can recognize if they are permitted to board or not.

Now the event industry has begun to adapt this technology to fit its needs and use it for things like emotion detection. One company, SightCorp, is using facial recognition technology to stay ahead of their audience’s interests and gather important demographic information. SightCorp uses face analysis software to gather real-time, anonymous information about an audience and translates this information into reports. This data is used to understand the reactions and engagement an audience has towards products or content. You can even use this technology during sessions or keynotes at your event to gauge the level of interest of attendees.

Photo Credit: CrowdSight

SightCorp’s technology automatically detects facial expressions, mood, attention time, head pose, and more. Once this information is captured it is converted to reports that can be used to understand changes, trends, and interests of your audience.

Like we have seen with other new forms of technology, facial recognition poses some security concerns which must be considered before implementing. With this technology becoming more and more accessible to anyone and at a reasonable cost, facial recognition could be used without your permission and applied for the wrong reasons. Facial recognition technology has the power to take your unique face and transform it to nothing more than a piece of data on a screen.

As facial recognition technology continues to advance it just might become the new normal. It will be interesting to see how this technology is applied while keeping individual privacy and security a priority.


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