Katie Cook

Recent Posts:

Networking in a Hybrid World

In an effort to mitigate risk and accommodate attendees, many organizations are planning for hybrid events in 2021. While we know that a hybrid event includes both a virtual and in-person component, one of the

Best Practices for Hybrid Events

As we wrap up the year and look ahead to 2021, organizers and planners are hopeful to return to in-person events in the new year. While we are all eager to get back to interacting on the trade show floor or in

How to Create a Virtual Conference

As we move towards the end of 2020 and look ahead, likely, virtual events are not going anywhere in the new year. Organizers and planners are continuing to move forward to create virtual conferences and facilitate an

Cybersecurity Tips for Working From Home

With many organizations implementing work from home or transitioning out of offices completely to an entirely virtual workforce, bad actors can try to take advantage.

How to Turn Your Refunds into Donations

The event industry has seen an increase of in-person events being cancelled and organizations are looking for new ways to retain some of the revenue from these events and continue to move forward.

Take Your Event Online With Virtual Conference Software

Are you looking to change your in-person conference into an interactive virtual conference?

The Anatomy of an Event Badge

Badges may seem like a small detail of your event, but they are a major component to the overall attendee experience.

How to Get Event App Sponsorship

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that!

Why Having a Single Point of Contact is So Important

Your mobile app is one (if not the only) central location where most of your complex event content is stored. Whether you’re using a DIY app or an Account Manager to oversee your data input, your organization should

iBeacon for Events

iBeacon for Events, floor analytics, indoor location and more… Once again Apple has triggered an event-industry innovation streak. Its iBeacon—a small piece of hardware that transmits signals to a smart device—has

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