Katie Cook

Recent Posts:

Cybersecurity Tips for Working From Home

With many organizations implementing work from home or transitioning out of offices completely to an entirely virtual workforce, bad actors can try to take advantage.

How to Turn Your Refunds into Donations

The event industry has seen an increase of in-person events being cancelled and organizations are looking for new ways to retain some of the revenue from these events and continue to move forward.

Take Your Event Online With Virtual Conference Software

Are you looking to change your in-person conference into an interactive virtual conference?

The Anatomy of an Event Badge

Badges may seem like a small detail of your event, but they are a major component to the overall attendee experience.

How to Get Event App Sponsorship

In the last two years, the SHOT Show increased their event app sponsorship revenue by 169%, and then achieved another impressive doubling after that!

Why Having a Single Point of Contact is So Important

Your mobile app is one (if not the only) central location where most of your complex event content is stored. Whether you’re using a DIY app or an Account Manager to oversee your data input, your organization should

iBeacon for Events

iBeacon for Events, floor analytics, indoor location and more… Once again Apple has triggered an event-industry innovation streak. Its iBeacon—a small piece of hardware that transmits signals to a smart device—has

Sponsorship Revenue Ideas for Healthcare Events

Sponsorships are critical to the success of association events, especially within healthcare. But according to The State of Event Sponsorship in 2018, a majority of event planners are struggling to secure sponsors.


Great customer service doesn’t just happen overnight. It builds from a company culture. In such a culture, service to customers is a way of life, a default position, something that is relentlessly pursued and

5 Ways To Get People To Serve On Your Committees

When your association’s members are already bogged down with the responsibilities of their own careers, families, and communities, how do you convince them that committee work is worth prioritizing? The process needs


Recent Posts