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2021 Associations Trends Study: Building the Next Normal

Join Community Brands for a deep dive into the comprehensive findings of our 2021 Association Trends Study — a study of 1,000+ members and 850+ association professionals. We reveal insights into what shifts have emerged in member value, shine a light on focus areas for association professionals moving forward to the next normal, and take questions from the audience.. 

What you’ll learn: 

  • Members’ new sentiments about member value, engagement, and event preferences
  • Which behaviors formed during the pandemic will stick
  • Key data benchmarks and technology trends that all associations should know about
  • Recommendations to better serve your membership – in the next normal

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