Do you know what members are looking for from your future events?

After more than a year of disturbances, distractions, and adjustments, many associations now face a new challenge: How to build the next normal when members’ needs, behaviors, and perspectives have changed. We’ve got your back with brand new insights on...

  • What shifts have emerged in value according to members
  • Which behaviors formed during the pandemic will
  • And, key data benchmarks and technology trends that all association leaders should know

This study will help guide your association's strategies and give you actionable take-aways to drive more engagement and loyalty.



Insight 1: Hybrid events

Hybrid events are the popular choice for future events including annual conferences and events.

  • 75 percent of Members say it’s important for their org to offer events that can be attended in person or virtually
  • 66 percent of Pros agree that Members will expect their orgs to offer all or most events in a hybrid format
Takeaway: Expo Logic’s connected network makes it easy to manage your event’s in-person and hybrid needs for a seamless attendee experience.



Insight 2: Event tech

In order to thrive in the next normal, event technology tools must be used to provide a seamless attendee experience from registration to post-event.

  • 84 percent of Pros say that online registration tool is their most important technology for events
  • A quarter of Pros say they will increase investment in event technology tools
Takeaway: The right event software platform and production services can help associations better prepare for future uncertainty and deliver a modern digital member experience.




Webinar recording:
The results are in! Join Community Brands for on-demand webinar of the big reveal of the Association Trends 2021: Building the Next Normal, the only industry research report with sentiments from both members and association professionals. During this on-demand webinar, we revealed insights into what shifts have emerged in member value and shined a light on focus areas for association professionals moving forward.

Watch recording